THE ROLE OF UTM PARAMETERS IN PERFORMANCE MARKETING

Just How Predictive Analytics is Changing Performance AdvertisingWhether you're forecasting project performance for a customer or your company's very own efforts, predictive analytics gives a valuable first step to data-driven decision-making. However, it is essential to keep in mind that anticipating models are likelihoods, not guarantees.

How Predictive Analytics is Transforming Performance AdvertisingWhether you're forecasting campaign performance for a client or your agency's own initiatives, anticipating analytics gives a valuable first step to data-driven decision-making. However, it's important to keep in mind that predictive versions are chances, not warranties.